9 Ways to Level Up Your Personal Brand to Attract Corporate Clients

Transitioning from marketing to consumers to targeting corporate clients requires a complete brand shift. The strategies you use to attract consumers often don’t translate well into the corporate space, where decision-makers look for practical, solution-oriented offerings. If you want to attract and close deals with Fortune 500 companies, you need to level up your personal brand and align it with corporate expectations. Here are nine practical ways to do just that.

1. Align Your Brand with Corporate Expectations

When transitioning to corporate clients, it's important to shed the emotional hooks that consumer marketing often relies on. Corporate buyers are less interested in the story behind your brand and more concerned with how your service fits their functional needs. A great way to level up your brand is to identify the various use cases for your services. Sometimes, your offer will solve a real problem for a corporation; other times, it’s a convenience or “check-the-box” solution. Your brand should reflect this understanding, showcasing clear, functional outcomes rather than emotional appeals.

2. Establish Thought Leadership with Case Studies and Blog Posts

Corporate clients care about credibility, and nothing establishes that more than thought leadership. One way to demonstrate your expertise is through consistent blog posts and case studies. Case studies in particular help potential corporate clients see how you’ve solved similar problems before. Showcasing a clear framework for how you approach challenges sets you apart from competitors who may not have the same depth of experience or insight into the industry.

3. Leverage LinkedIn for Professional Credibility

While many use LinkedIn for cold pitching, I strongly advise against it. In my experience, as both a corporate decision-maker and recipient of cold pitches, it’s not effective. Instead, LinkedIn should be an extension of your overall brand positioning. Your LinkedIn profile should reflect the same professionalism, expertise, and credibility as your website, acting as a digital handshake that aligns with your other corporate branding efforts.

4. Clean Up Your Online Presence

Your digital footprint is one of the first things corporate clients will check. If your online presence—whether it’s social media, your website, or even past blog posts—is cluttered with consumer-facing language, it’s time for a cleanup. Streamline your social media platforms to reflect a more corporate-facing approach, and ensure that your website is polished and speaks directly to corporate pain points.

5. Build a Corporate-Ready Website and Pitch Deck

Corporate websites and consumer websites are fundamentally different. You need to create a clear, one-page website for your corporate services. Focus on functionality and conciseness: a clear description of your services, a lead magnet (such as a white paper or case study), and a simple contact form. A pitch deck that mirrors the website is also essential. While corporate clients may not dive deeply into the deck, it’s an expectation and shows that you are prepared and professional.

6. Consistently Publish Content that Speaks to Corporate Pain Points

Consistent content creation is key for attracting corporate clients. Blog posts, white papers, and video content should all be crafted to address specific corporate pain points. Speak to efficiency, scalability, and cost-effectiveness—elements that matter most in the corporate space. Keep your content focused on these areas to demonstrate that you understand their problems and have solutions that work at scale.

7. Showcase Your Expertise in a Corporate-Friendly Way

Corporate clients don’t need you to “sell” them in the traditional consumer sense. They need you to demonstrate that you’re an expert who can solve their problems. Showcase your unique framework and approach by offering insights that are highly specific to your industry. Remember, in the corporate world, expertise and specialization hold more weight than generalized knowledge.

8. Use Testimonials from Previous Clients to Build Trust

In the corporate world, trust is built through past results. Highlight testimonials from other corporate clients, or at least companies of similar size or scale. If you haven’t worked with corporate clients yet, use testimonials from high-caliber individuals or industries that are adjacent. Testimonials act as third-party validation of your expertise and reliability.

9. Network Intentionally with Corporate Decision Makers

Here’s the secret to landing corporate clients: it’s all about relationships. Corporate decision-makers are just people, and many of them frequent the same places you do. Networking doesn’t have to happen through cold emails or pitches. In fact, some of my best deals were secured in relaxed, personal settings—like the time I closed a deal in the swimming pool of a spa. Step away from the gimmicks and connect with people on a human level. This intentional networking will often open doors you never expected.

And there you have it! By shifting your brand to meet corporate expectations and focusing on building credibility through consistent content, you’ll be positioning yourself for high-paying corporate contracts.

Ready to start attracting corporate clients?

 Here are two ways you can get started, no matter where you are in your journey:

1. Start Here: Register for the FREE Selling BIG Live Training If you're looking to understand the foundational strategies for selling to corporate clients, this is the perfect place to begin. In this live training, you'll learn:

• The top mistakes most businesses make when trying to sell to corporate.

• How to identify the decision-makers that actually control budgets and contracts.

• A step-by-step breakdown of how to land your first corporate contract, even if you’ve never sold to a large company before. This training is designed to give you actionable insights that you can use right away to start selling BIG. [Register for the Free Live Training Now!]
  
  

2. Finish Here: Apply for Your Boardroom Readiness Call Already serious about leveling up and selling to Fortune 500 companies? The Boardroom Readiness Call is your direct path to working with me inside the F500 Boardroom Experience. This call will:

• Assess where you are in your journey to corporate sales and identify key gaps in your approach.

• Create a personalized action plan to fast-track your business into selling to corporate clients.

• Help you decide if you're ready to commit to the F500 Boardroom Experience, a 6-month program designed to get you corporate contracts faster than you thought possible. This is for you if you’re ready to take big, bold action and want to start seeing results with corporate clients now. [Apply for Your Boardroom Readiness Call Today!]
  
  

Whichever step feels right for you, don't wait—Fortune 500 companies are already out there, and there's no reason you can't land a contract with them. Let’s make it happen!